Nu Skin Enterprises was started in 1984 by Blake and Nedra Dee Roney. Nu Skin is an ever expanding company that has reached the billion mark in annual sales. It’s growth even helped it go public in 1996 being listed on the New York Stock Exchange. Many people have asked if its a Nu Skin scam or legitimate company. Well obviously with these kind of sales and nearly a million distributors it is a very real company, but can it work for you?
The Nu Skin Products
The products, as the name would suggest, are for the skins health. Nu Skin provides product after product for wrinkle reduction, cosmetics, UV protection, age spots and any other cream for practically every part of your body. The products are considered by most to be of good quality and tend to be on the more expensive side. They do offer a 180 day money back guarantee if you are not happy with the results, which is a good indication that they do have faith their product will produce results.
The Nu Skin Business
The business model used by Nu Skin Enterprises is the traditional MLM or network marketing platform. As a distributor you pay for the rights to sell the product and recruit others who are interested in doing the same. You profit from retail sales to your customers and get a percentage of everything your team of recruits sells also.
While the idea of leveraging the work of others and getting paid for it sounds good the process can be difficult for many people. A well known statistic in the MLM industry is that over 90% of people who become involved in an MLM business drop out within the first 90 days. This makes it difficult to keep growing an organization and requires you to continue recruiting new people to replace the ones that drop out.
Another problem with Nu Skin is that it is already a large well known company with about a million distributors. There are two problems with this. First, it means most people have already heard of the Nu Skin business and either aren’t interested or have tried already and dropped out. The second problem is that customers interested in buying the product probably already know someone to buy from, making it difficult to find new customers of your own.
Conclusion
There is no Nu Skin scam. It is a legitimate business with quality products. You have to decide whether you can see yourself selling to family and friends, going to hotel meetings and holding product presentations in your home to promote product sales to people you know.
As with any business you need to have a way to produce new leads. Leads of people interested in both your product and your business. Make sure you do your own research and find ways to bring new interested people to you on a regular basis since marketing is not taught by most MLM businesses other than make a list of people you know and call them.
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